City brand

Author: Yu Mingyang
Publisher:
Publish Date: 2004-06-01
Features: Cities dominate the global. City branding is a strategic, comprehensive, and systematic project. Achieving a city brand is not something that can be accomplished overnight. Every aspect, from urban form and imagery, urban ecological environment, urban management strategies, humanistic spirit, planning and design, to image communication and management, is an important factor in forming a brand. The creation of a city brand involves all aspects and every corner of a city. Cities make life better; branding makes cities more charming.