Balanced Scorecard: Translating Strategy into Action: Translating Strategy into Action

Author: Robert Kaplan
Publisher:
Publish Date: 2004-06-01
Features: Kaplan and Norton pioneered a new management perspective that transforms growth strategies into daily actions. It marks the beginning of a comprehensive and feasible corporate governance theory. Chinese organizations need practical solutions to address various critical challenges. Typically, they must accomplish multiple tasks under limited time and resource constraints. Fortunately, there is a globally recognized and well-known practical management method that helps businesses establish focus on strategy and significantly improve performance. This is the Balanced Scorecard, and this book is the starting point for its promotion. We are delighted to recommend the works of Dr. Robert Kaplan and Dr. David Norton to Chinese readers, including this one, where the two co-created the Balanced Scorecard method. The Balanced Scorecard establishes this innovative method as the best practice for measuring and managing organizational strategy. This classic work describes how to break down strategy into action plans, using numerous real-world examples and illustrations to help readers understand how to translate fundamental concepts of strategic management into practical actions. Both Mr. Kaplan and Mr. Norton hold Doctorates in Operational Management, and the exceptional strategic measurement and management method they created is universally applicable to almost any type of organization. This book is suitable for business managers, university faculty in related fields, graduate students, upper-level undergraduates, and all individuals interested in the Balanced Scorecard.