100 Successful Business Operations (Enterprise Management Consulting Library Series)

Author: Zhou Guolin
Publisher:
Publish Date: 2004-05-01
Features: This book collects over 100 business action cases with diverse characteristics and presents them to readers through a combination of case introductions, case analyses, and relevant theoretical links, which is believed to provide readers with some beneficial insights. The book incorporates both domestic and international cases with distinctive features, covering both well-known multinational corporations and some lesser-known small domestic enterprises. The principle for selecting cases prioritizes specificity, offering significant guidance value for business operations. Through typical cases, the book provides readers with 100 successful business operation processes. Most of the selected cases focus on a specific aspect of a company's business activities to enhance the targeting and operational feasibility of the cases, thereby increasing their reference value. The book is organized into sections such as Product, Brand, Strategy, and Market, based on the different stages of business activities in which the cases are situated. Each case is followed by commentarial text and is accompanied by relevant knowledge links. The book incorporates both domestic and international cases with distinctive features, covering both well-known multinational corporations and some lesser-known small domestic enterprises. The principle for selecting cases prioritizes specificity, offering significant guidance value for business operations.