Public Relations Practice (8th Edition)

Author: [USA] Xitai, written by, Liang (water jiao) Jie, translated by others
Publisher:
Publishing Date: 2004-01-01
Features: This book describes the relevant skills of public relations in a language that is both profound and interesting, and lists numerous real cases to introduce effective public relations to readers. It helps public relations professionals and students studying public relations to handle different situations and find corresponding solutions in various public relations practices. The author not only explains how to communicate information effectively in public relations practice but also discusses how to design and create this information. It is worth mentioning that the book devotes a significant amount of space to emphasizing the impact of the rapid development of online communication on all aspects of the field. This book will allow students and public relations professionals to understand the exciting, challenging, and unique charm of public relations strategies.