E-commerce Introduction

Author: Li Jinghong
Publisher:
Publication Date: 2002-01-01
Features: This book comprehensively and systematically introduces the basic concepts, theories, and methods of e-commerce. The book consists of 7 chapters, including an overview of e-commerce, the framework model of e-commerce, the technical foundations of e-commerce, online payment in e-commerce, online marketing in e-commerce, logistics distribution in e-commerce, and the establishment of e-commerce application systems. Each chapter also includes application case analyses or specific operational examples. All the programs and examples in the book have been debugged through practical testing, and all e-commerce application examples have been verified online to ensure accuracy. The book is characterized by up-to-date content, a complete system, illustrative visuals, rich materials, and strong practicality. It can serve as a textbook or reference for relevant majors in colleges and universities, or be used by individuals who need to understand basic e-commerce knowledge and those preparing to engage in e-commerce-related work. An electronic teaching plan is provided for instructors, created in PowerPoint and editable as needed.