Specialized Operations

Author: Zhang Jiuyuan
Publisher:
Publish Date: 2004-05-01
Features: The reason this series of books is titled "The Great Way" is because the author believes that the theory of "business management" is a study that explains the "big issues" of enterprises, rather than listing every detail. Moreover, this series elaborates on business management issues from the perspective of Chinese philosophy, hence the name: "The Great Way of Business." This series consists of four independent but interconnected works titled "Integrated Business Management," "Virtual Business Management," "Unique Business Management," and "Sustainable Business Management." The reason this series is titled "The Great Way" is because the author believes that the theory of "business management" is a study that explains the "big issues" of enterprises, rather than listing every detail. Moreover, this series elaborates on business management issues from the perspective of Chinese philosophy, hence the name: "The Great Way of Business." The book includes both theoretical discussions and case analyses, aiming to provide readers with valuable insights. It is hoped that it will offer some inspiration to entrepreneurs, business managers, government officials, and theoretical researchers, while also benefiting postgraduate and doctoral students. The intention is to serve as a stepping stone to further exploration.