Ancient and Modern Business Names and Couplets

Author: Meng Zhifei
Publisher:
Publish Date: 2004-05-01
Features:
Couplets, also known as "linglian" in elegant terms and "duizi" in colloquial language, are a unique and fragrant bloom in the vast garden of Chinese literary arts. They are a treasured gem of traditional ethnic culture, widely cherished by the general public. Among the three major values of couplets—artistic, research, and practical—the practical value is the greatest. In the past, they were commonly used for imperial examinations to select talents, for literary exchanges where scholars exchanged couplets, and for inscribing on famous scenic spots and historical sites. Even high-ranking scholars and refined individuals sometimes used couplets for matchmaking or seeking companions. In modern times, with societal progress and the improvement of people's cultural literacy, the use of couplets has become even more widespread. Folk traditions such as festivals, weddings, funerals, moving into new homes, celebrations, and business openings all employ couplets. As a practical literary form, couplets are evergreen and enduring. This book is entirely designed for reader convenience, categorizing couplets according to actual usage habits—a true method for practical couplets compendiums.
The Ancient and Modern Nostalgic Couplets is written by overseas Chinese or other individuals who compose couplets reflecting the anecdotes and emotions of overseas Chinese descendants, as well as the heartfelt longing for their homeland and love for the motherland expressed by compatriots from Hong Kong, Macau, and Taiwan. From different perspectives and levels, the book reflects the sincere devotion of overseas Chinese to the Greater China.