Entrepreneurship Practical Handbook

Author: Wang Zhenguang
Publisher:
Publish Date: 2004-05-13
Features: This book is a collaborative effort by Mr. Wang Zhenguang, a senior business expert and the principal of Fulei School, and Mr. Chen Sanbao, a master of business administration from the University of Poitiers in France with extensive experience. Whether you are planning to start a business, currently in the process of doing so, or have already successfully launched one, this book will provide you with valuable insights. It concisely and systematically introduces the principles that entrepreneurs should follow, the mindset they should maintain, and the fundamental business management knowledge they need during the entrepreneurial journey. It integrates the results of domestic and international entrepreneurship research with findings from related disciplines. Guided by behavioral science and based on the systemic view of enterprises, it analyzes commonly referred to entrepreneurial elements—such as opportunity, resources, team, and risk control—within the dynamic process of system evolution, thereby elucidating the essence of entrepreneurship. This book can serve as a reference for entrepreneurial practice or as a textbook for entrepreneurial training.