Channel Champion

Author: Steven Wheeler Evan Hersch
Publisher:
Publish Date: 2004-05-01
Features: The success of companies like Walmart, Dell, Lexus, and Amazon is attributed to their early recognition that in an increasingly competitive market environment, what matters is not the product you sell, but how you sell it. The marketing and distribution channels have become a new driving force for corporate success. The book "Channel Champions," written by two partners of the world-class management consulting firm Booz Allen Hamilton, provides an in-depth study and analysis of companies that have achieved great success by leveraging channel advantages, revealing their winning strategies. If you are someone interested in business management, you should not miss the opportunity to read this book, as the compelling examples and analyses will undoubtedly benefit you greatly. If the product is no longer the king of competition, then what is? Channels. The marketing and distribution channels have become a new driving force for corporate success. By effectively utilizing channel advantages, companies can achieve remarkable business performance. Proper management of channels can enable companies to provide products and services that satisfy customers, gain more market share, increase marketing revenue, and achieve greater profits. In an increasingly competitive market environment, what matters is no longer the product a company sells, but the way it sells it. The era of product supremacy is gone for good.