Loyal Customers: In-depth Analysis of Customer Relationship Management: In-depth Analysis of Customer Relationship Management

Author: Molin Nuekes
Publisher:
Publish Date: 2004-05-01
Features: Where there is business activity, there is customer relationship. With the advent of the Experience Economy, Customer Relationship Management (CRM) has become the cornerstone of businesses. This book will change your stereotypical perception of CRM, allowing you to re-examine its entire philosophy from a fresh perspective. It introduces new concepts, tools, and technologies in customer relationship management, as well as how to apply these concepts, tools, and technologies in practice. The book also discusses how to design CRM solutions, how to create customer-centric organizations, summarizes the lessons learned from CRM applications in recent years, and looks ahead to the future prospects of customer relationship management.