Okay, here is the translation following your instructions: Third Edition of Landmark Studies in Mass Communication Effects

Author: Larry
Publisher:
Publish Date: 2004-05-01
Features: What makes this book unique is that it is co-authored by important researchers and theorists in the field of mass communication. The book provides a comprehensive theoretical elaboration on significant research trends and historically significant surveys, with a serious attitude towards these issues and elegant writing. After a general discussion of the social environment in which mass communication emerged, the first chapter discusses the logic of the emergence of mass communication research and the role of quantitative research, which serves as the background for the following chapters. The main part of the book outlines 14 research projects that were carried out as research methods gradually matured. The final chapter connects these research projects with 10 theories that have been proposed and investigated over the past 60 years in a less formal style.