Mass Communication Dynamics: Media in the Digital Age, 7th Edition: Media in the Digital Age

Author: (USA) Dominic, translated by Cai Qi
Publisher:
Publish Date: 2004-05-01
Features: This book is divided into sections such as print media, electronic media, specific media professions, and the control of mass media, discussing their history, current status, mergers, competition, and integration. It emphasizes the operation of media and its impact on society. It analyzes job prospects, career advancement, and career outlook in various media fields, offering valuable suggestions. Each chapter includes key points, key terms, discussion questions, reference books, and relevant online resources to facilitate learning and further research. The content is comprehensive, richly illustrated, and features contemporary case studies. The logic is well-structured and clear. It is an outstanding textbook that is hard to come by.