Marketing and Finance

Author: [Australia] David Waters McCallie Hallardy
Publisher:
Publish Date: 2001-07-01
Features: Senior managers often complain that marketing managers do not recognize the financial implications of their suggestions; financial managers have a limited understanding of marketing and its impact on fundamental issues such as sales, profit margins, and cash flow. The author has distilled over three decades of practical experience into this book to explore the financial implications of marketing decisions and the constraints they face in financial terms. This book provides an opportunity for mutual understanding between marketing managers and financial managers, enabling them to collaborate more effectively and work as a cohesive unit in the decision-making process. This book is the earliest, largest, and most systematic set of professional marketing books in mainland China to date, filling many gaps in Chinese marketing literature during a certain period and in a certain field. It introduces the world's most advanced marketing theories and practices to China while closely aligning with the practical needs of Chinese enterprises, ensuring professionalism while maintaining a strong practicality. A forward-thinking, professional, and practical series of books designed for corporate professionals and marketing students, each offering new ideas and methods to inspire creativity and inspiration in marketing professionals, assist them in success and growth. To achieve excellence, this book is a must-read!