21st Century Super Sales Science

Author: Chen Anzhi
Publisher:
Publish Date: 2002-02-01
Features: Several years ago, I wanted to write a book about sales because I often heard, saw, and felt that too many salespeople were mediocre in their industry. Regardless of how hard they worked, a large number of young people entered the sales industry each year, an industry that was both unfamiliar and highly competitive to them. Despite their diligence, they visited clients constantly and made continuous efforts to introduce their products to customers. Unfortunately, the vast majority of salespeople performed poorly. They desperately needed help. This was the original motivation behind writing this book. The book introduces salespeople's self-strategic planning, the ten steps to successful sales, how to analyze and understand your customers, the importance of asking questions in sales, how to effectively introduce products, and how to properly handle rejections and opposing opinions.