Consultative sales techniques

Author: He Feng
Publisher:
Publish Date: 2004-01-01
Features: This book focuses on introducing the basic ideas and starting points of consultative marketing, the customer analysis methods and sales techniques of consultative marketing, as well as how to apply these techniques in practice. Consultative sales is a currently more effective sales model. Unlike numerous training courses that focus on improving sales skills, it starts from a fundamental transformation in marketing philosophy, transforming sales methods from persuasion-based purchasing to consulting-based services, and shifting sales effectiveness from achieving single transactions to facilitating a series of transactions. This book focuses on introducing the basic ideas and starting points of consultative marketing, the customer analysis methods and sales techniques of consultative marketing, as well as how to apply these techniques in practice.