Corporate Culture (Fourth Edition)

Author: Liu Guangming
Publisher:
Publish Date: 2004-05-01
Features: In corporate management, modern enterprises aiming to create a unique corporate culture and a positive corporate image are all seriously studying the history of the development of Eastern and Western corporate cultures. Combining the diverse realities of enterprises, they learn and draw on the strengths of others. In this process, it is particularly important to promptly summarize the theoretical and practical experiences of corporate culture development at home and abroad. This book provides a comprehensive and multi-dimensional interpretation of corporate culture from various aspects, including the material level, behavioral level, institutional level, spiritual level, as well as corporate quality culture, service culture, marketing culture, advertising culture, management culture, and environmental culture. The book points out that to manage corporate affairs well and create famous brands, it is essential to fully value "hardware" such as technology, equipment, and regulations while continuously improving the ability to manage "software" such as corporate culture power, corporate spirit, and corporate image. The book also points out that it serves two purposes: on the one hand, to ensure the survival of the enterprise and enable the organization to possess the ability for continuous improvement, thereby enhancing the competitiveness of the organization; on the other hand, to achieve true integration between individual career development and the overall goals of the enterprise, allowing people to experience the meaning of life in their work and enabling employees to achieve comprehensive development, while also ensuring the sustainable development of the enterprise as a whole. Only a corporate culture that is committed to the development of people can forge a strong enterprise. For a long time, people believed that the purpose of a company was very clear—it was profit and return. Neoclassical economics theory holds that the goal of a company's existence is to maximize investment returns, and mainstream economics holds this view.