Marketing

Author: Wu Jian'an
Publisher:
Publish Date: 2003-04-01
Features: This book starts from the current status of contemporary domestic and international marketing theory and practice, drawing on the strengths of various schools, adhering to the combination of theory and practice, description and evaluation, and argumentation and case studies. It comprehensively introduces the basic theories, fundamental knowledge, and essential methods of marketing, demonstrating certain innovation, foresight, and practicality.