Entrepreneurship and Innovation Strategy

Author: Tan Jinsong
Publisher:
Publish Date: 2004-05-01
Features: In Silicon Valley, USA, there's a saying: "Either you eat lunch or you become lunch for others." The ideas provided in this book help readers consider their positioning, avoid becoming lunch for multinational companies, and successfully go out to share the lunch of others. The articles and cases collected in this book are sequentially collected, organized, and written by Dr. Tan Jinsong for the executive management program (EMBA) of several major business schools in China over the recent years. The level of this book is slightly higher than that of general strategic management textbooks, making it suitable for regular MBA programs in business schools, executive management programs (EMBA), senior management training, as well as managers with preliminary knowledge of strategic management. To help readers analyze and apply the theories and practical methods proposed in the thematic discussion articles, this book includes some cases specifically written for Chinese MBA programs. In addition to Dell Computer's strategic investment in Malaysia and the U.S. company Callaway Golf, all other cases are from China, hoping to help readers think and analyze issues from a higher level.