Learn Public Relations with Me - Practical Collectible Edition (Practical Collectible Edition)

Author: Li Jiankang
Publisher:
Publish Date: 2004-06-01
Features: In the past, public relations was the behavior of groups and organizations. Now, with the development of society, the way of individuals struggling alone has been discarded by history. Personal public relations has become a skill for modern people to develop themselves and pursue success. This book extracts the essence of public relations theories from famous psychologists in ancient and modern times, connects them with practice, selects examples, and integrates skills, magnanimity, humor, courage, momentum-building, and packaging. It enables you to handle interpersonal relationships and interactions with ease. However, many people, including many who are currently engaged in public relations work, do not truly understand the essence and practical skills of public relations. Some scholars are often well-versed in public relations theory but become lost when it comes to practice; some practitioners often work tirelessly but fail to use theory to guide and improve their public relations skills; and even more rely on their own social experience and life experiences, or even use power and connections to build a "network," to engage in public relations activities. To help more people master public relations skills, especially to assist those involved in public relations planning and operations in improving their professional abilities, we have written this book. In this book, we comprehensively introduce public relations knowledge and skills, and we believe it will help you avoid misunderstandings in public relations and work more successfully.