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Author: Al Ries
Publisher:
Publish Date: 2002-02-01
Features: ★The Bible of Marketing Management ★The Most Influential Marketing Book of All Time In 2001, the American Marketing Association selected the most influential marketing concepts in American history. The result was not Ries’s USP, David Ogilvy’s brand image, or Philip Kotler’s marketing management and consumer “value” theory, nor Michael Porter’s competitive value chain theory, but the “Positioning” theory proposed by Al Ries and Jack Trout. This bible of management strategy and the most influential marketing book of all time changed the rules of the market, and the old era of advertising and marketing is gone forever!