Sales Rules

Author: Zhao Yibing
Publisher:
Publish Date: 2004-06-01
Features: Motivational Selling: Do Things with Purpose
Honest Selling: Deception Can Only Harm Yourself
Heart-to-Heart Selling: Think More for Your Customers
Dominant Position Selling: Change Various Tactics
Decisive Selling: Act Necessarily to the Utmost
This book uses fables as guidance, sales examples as assistance, and sales insights as summaries to elaborate on the philosophy of selling. It enables readers to gain knowledge of sales in a relaxed and enjoyable manner, which is one of the book's strengths. It comprehensively and intricately introduces various methods in sales, combined with fables and insights to make the selling approach easily understandable. Through entertainment, readers can successfully grasp the essence of selling and complete the sales process, helping them navigate various awkward sales situations.
The book mainly covers five aspects:
1. Motivational Selling: Do Things with Purpose
2. Honest Selling: Deception Can Only Harm Yourself
3. Heart-to-Heart Selling: Think More for Your Customers
4. Dominant Position Selling: Change Various Tactics
5. Decisive Selling: Act Necessarily to the Utmost
At the marketing research strategy meeting of the top 200 companies in the U.S., KP Company proposed the following concept: "Interest is the best teacher. Only when you have an interest in sales will you find the wisdom of selling." May those who are struggling in sales find their golden wisdom in this book.