China Television Market Report: 2003-2004

Author: Beijing Broadcasting Institute
Publisher:
Publish Date: 2004-05-01
Features: This is the second annual report on China's television market. In the previous year's report, we analyzed the supply and demand relationship of the television market, studying the basic conditions of television program production, circulation, and consumption, as well as the capital and technological factors that significantly impact the market supply and demand. In this year's report, we broaden our perspective further, examining the interactive relationships between advertising, media, and consumer markets in the context of media industrialization and the development of China's television industry. This report is nearly 300,000 words and is divided into seven chapters. It emphasizes empirical analysis, with a substantial amount of primary data and in-depth analysis based on it forming the core of the report, catering to the diverse needs of industry professionals. The report fully utilizes the viewing survey data from China Television Research & Planning (CSM). CSM operates the world's largest television audience viewing survey network, with a sample size of nearly 29,000 households, continuously monitoring the viewing habits of nearly 700 major television channels across the country. CSM's viewing data provides a solid foundation for accurately reflecting the viewing environment and the competitive landscape of the television market.