Shanghai Urban Tourism

Author: Sun Zhenhua
Publisher:
Publish Date: 2002-01-01
Features: This book draws on the wisdom of scholars and tourism professionals regarding Shanghai as a tourist destination, incorporating their insights while also proposing new innovations. It provides a clear definition of "urban tourism," summarizes the fundamental principles and driving forces of urban tourism, introduces a new type of tourism resource called "urban economic and trade tourism resources," and offers a comprehensive and systematic introduction to the characteristic, essence, and pillar brand of urban tourism. Additionally, it presents a unique introduction to several brand types within Shanghai's urban tourism.