Basic Marketing (Student Edition) (Student Edition)

Author: William D. Perreault Jr.
Publisher:
Publication Date: 2001-11-01
Features: "Fundamentals of Marketing," the first edition, is a representative work that marks the entry of American marketing into the stage of marketing management. The case studies in the book are extremely successful and outstanding. The book includes two types of cases: 7 special video cases that focus on inspiring readers' thinking; and 35 suggested cases filled with suspense, making you unable to resist discussing and expressing opinions. It pioneers the world's teaching and training methods in universities. The book is also a super electronic textbook that can be read and studied online. At the same time, the accompanying software package provides simple examples for teaching. This book is suitable for reference and use by students of related institutions.