Analysis of Modern Management Cases

Author: Wang Deqing
Publisher:
Publish Date: 2004-04-01
Features: This book aims to achieve a harmonious blend of logic and independence, abstract reasoning and vivid inspiration, a combination of theory and practice, and a unification of innovation and inheritance. This results in a distinct personality and unique characteristics. Its personality and characteristics are reflected in its rich content. The book consists of 3 major chapters covering 18 specific aspects. These 3 chapters are Modern Management Concepts, Modern Management Practices, and Modern Management Arts. The 18 specific aspects include: System Thinking, Innovation Thinking, Lifelong Learning, People-Oriented Thinking, Strategic Management, Corporate Image and Corporate Culture, Human Resource Management, Total Quality Management, Time Management, Marketing, E-commerce and E-government, Decision-Making Art, Art of Resolving Interpersonal Conflicts, Art of Using Power, Art of Managing People, Art of Motivation, Art of Financial Management, and Art of Convening Meetings. The book has a novel format, practical content, and strong readability, making it suitable for professionals engaged in management theory research and practical work, as well as postgraduate and undergraduate students in various management disciplines.