Modern Hotel Marketing

Author: Zheng Hong
Publisher:
Publish Date: 2004-01-01
Features: During the writing process, this book referred to some classic works on hotel marketing from abroad, while also drawing on the strengths of domestic new works in terms of the richness of case studies, the simplicity of language, and the abundance of information, striving for a breakthrough in writing. The book includes a certain number of foreign new case studies and contains some bilingual content. Key professional terms and discussion questions are provided after each chapter for the convenience of readers. The distinctive feature of this book is its effort to ensure a clear theoretical framework in marketing theory, rigorous conceptual definitions, rich and detailed case studies in the hotel industry, and feasible practical operations. In summary, it does not aim for high, grand, and comprehensive content, but rather for the theoretical soundness and operational feasibility of the described theories. Of course, this is our writing goal, and the actual effect is yet to be evaluated by the readers.