100 Marketing Case Studies That Will Amaze You

Author: Huang Jingqing
Publisher:
Publish Date: 2004-05-01
Features: The market is like a battlefield. Only by daring to compete and excelling at competition can one grow in the market competition. Watch how others launch wars with great fanfare and how they skillfully counter moves. There is not only excitement to behold but also an opportunity to enhance your marketing wisdom. "As the wind whispers through the night, nourishing things silently." Everyone knows the importance of public relations, but achieving it subtly and without drawing attention is the highest realm of public relations. Watch how they do it. Wangpo sells melons and naturally praises their beauty. But how they shout about it matters. Some lose the sale but gain the attention, while others shout themselves hoarse only to attract others' disdain. Yet the cases in this book not only bring profits but also win full applause for their promotional efforts.
Today, case studies are popular worldwide, and marketing is no exception. From the top-tier Harvard Business School to the training rooms of small and large companies across the globe, various case studies are taught. In this book, we have selected 100 outstanding marketing case studies, summarizing them concisely and vividly describing them with rich literary techniques, making the cases even more fascinating and engaging. We aim to provide marketing professionals or those preparing for a career in marketing with a book that is both informative, highly readable, and entertaining, leaving you wanting more. You can read them as entertaining anecdotes, and as you applaud and smile in appreciation, your marketing wisdom will also improve by several orders of magnitude.