Book Marketing Management

Author: Fang Qing
Publisher:
Publish Date: 2004-04-01
Features: Media Management Series. Fang Qing, Ph.D. in Management. Currently serves as Director of the Department of Publishing Science, Professor, and Doctoral Supervisor at Wuhan University, as well as a Full-time Researcher at the Wuhan University Media Development Research Center. Research fields include marketing management of publications and scientific information communication. Has led two National Social Science Fund projects and undertaken five provincial and ministerial-level research projects. Published seven works (including co-authored), such as Book Marketing and Book Market Information, and has authored over 60 academic papers.
This book focuses on how book publishing and distribution enterprises can effectively carry out marketing work, discussing aspects such as the business environment of book operations, market research and forecasting, and product development, with case studies included.