Operation

Author: Lang Xianping
Publisher:
Publish Date: 2004-05-01
Features: As Chinese economy and enterprises play an increasingly important role in the world economy, the attention and analysis of Chinese enterprise cases have become more crucial. Mr. Lang's analytical conclusions may vary among different perspectives, but his courage and determination to maintain an objective and neutral observation of Chinese enterprises growing in their local environment are commendable. In the book "Operations," the author identifies three major topics of concern for Chinese entrepreneurs: corporate competitive strategy, corporate expansion strategy, and corporate crisis strategy. For each topic, the author selects the most representative cases for in-depth analysis. Taking corporate competitive strategy as an example, the author chooses cases such as Li Ka-shing's 3G, China Mobile/China Unicom/China Telecom, and Compaq/HP to illustrate the operational tactics entrepreneurs should adopt when facing competition in three stages. For corporate expansion strategy, the author selects cases like Tsingtao Beer, Tom.com, and Synergetic Group to explain how to choose the right cases to interpret the abnormal stock price fluctuations and corporate misdirection brought about by expansion strategies. Finally, the author selects three cases, including China Resources Holdings, Yuehai Enterprises, and Thailand's Charoen Pokphand Group, to discuss the operational tactics for resolving corporate crises.