Create Sales Channel Advantages

Author: Lawrence G. Friedman
Publisher:
Publish Date: 2003-01-01
Features: In the information age, technology is easily imitated by competitors, and price wars make it unsustainable for most businesses. While companies struggle to drive market operations through marketing wars, they are relentlessly pursuing methods to establish sustainable competitive advantages. Creating sales channel advantages is one of the best ways to achieve sustainable competitiveness. At the same time, with the emergence of new channels like online networks, traditional sales channels must undergo fundamental adjustments to achieve effective integration with these new channels. Therefore, channel innovation has become an unavoidable choice for managers. How to select the right sales channels, how to develop them, and how to leverage channel advantages to enhance a company's long-term competitiveness—ultimately achieving rapid growth in revenue, profits, and market share—is exactly what this book teaches you.