Burger King

Author: Jim McCramm (USA)
Publisher:
Publish Date: 1998-09-01
Features: Founder of McDonald's, Jim McCramm, frankly tells the growth story of McDonald's. Through countless failures and lessons, McCramm finally transformed a humble little store into a commercial empire with thousands of branches and assets worth billions of dollars, becoming an indispensable part of popular culture. Over more than 50 years in the food industry, McCramm has tasted the joy of success and also felt the bitterness of failure, ultimately achieving his dreams through his resilience and perseverance.