Loyalty marketing

Author: Catherine Sindel
Publisher:
Publish Date: 2001-09-01
Features: This book is written for professional managers who are not interested in management consulting and technical terms, and is a highly practical handbook. It explains how to use internet technology to identify and attract consumers, serve them, and keep them in your camp in the context of the new global economy, enabling you to better face the challenges of production process and organizational transformation. The book provides specific, easy-to-follow guidelines to help you strengthen the bond of customer loyalty in the e-commerce environment through creating and implementing effective strategies, thereby gaining customer loyalty. In addition, the book "Loyalty Marketing" also includes various tools that can give you an advantage in the digital revolution.