Customer relationship management concept and examples

Author: Edited by Miriam Beard and others, Translated by Ye Kai and others
Publisher:
Publication Date: 2002-01-01
Features: The author fully demonstrates her foresight in this book. When the issue of customers gaining control first appears on most companies' radar screens, she has already anticipated it. She points out that the customer revolution could be your greatest trouble or your greatest opportunity. She not only provides insightful analysis but also offers practical and actionable specific strategies. In this book, she analyzes 13 company cases, including well-known large companies and some excellent but unfamiliar ones, to help you seize profitable opportunities in this customer revolution. Only companies that monitor real-time factors affecting customers can thrive in the customer economy. This book is the best guide for you to navigate this revolution.