Word-of-mouth marketing

Author: [USA] Goodfrey Harries, Gregory Harries
Publisher:
Publish Date: 2002-05-01
Features: How many times have you heard people say that the best advertising comes from word-of-mouth from friends? Indeed, most people have become almost numb to the relentless barrage of commercial ads every day: we often fast-forward through the ad portions before movies, switch the radio station that is currently playing an ad, casually flip past the ad inserts in magazines, or even focus on the road, not even glancing at the giant billboards on the roadside. But if a friend recommends a product or service, we not only pay close attention to it but are also more likely to try it. Many people believe that achieving good business reputation is simply a matter of luck. Of course, we admit that luck plays a certain role in business success, but this book teaches you 101 practical tips for expanding business opportunities and winning customer favor, which will always tip the scales of luck in your favor.