Tourism marketing

Author: Weilas
Publisher:
Publish Date: 2002-01-01
Features: This book explores the transformation of tourism marketing in three parts. The first part covers the principles, methods, implementation of strategies, and techniques for bringing products to market, providing the marketing theory that forms the foundation for the rest of the book. The second part focuses on specific issues and trends currently affecting tourism marketing. It explains how technology influences the operations of tourism businesses and examines the impact of environmental awareness, human resource strategies, and service quality on tourism marketing. The third part showcases the strategic responses of various sub-sectors—such as the hospitality industry, aviation industry, travel wholesalers, travel agencies, and tourist destinations—to the pressures of transformation in the tourism industry.