Business Risk and Crisis Management

Author: None
Publisher:
Publish Date: 2001-05-01
Features: This book is a casebook composed of the best practical examples, covering a wealth of experience summarized by the author while working with senior management teams from many different industries. It lists numerous examples of both successes and failures. The book will tell you how to successfully handle risk and crisis issues, thereby minimizing losses and chaos. The book includes many examples of successes and failures, featuring well-known companies and major events, as well as various industries, organizational forms, and enterprises. At the same time, based on an in-depth analysis of events, the book also provides multiple crisis management models that are practical and serve as references. This book is suitable for students, parents, and professionals in public relations management and communication.