China's Annual Best Business Warfare Case

Author: Wu Bin
Publisher:
Publish Date: 2002-01-01
Features: Most of the cases included in this book occurred in 2001, and the language used in writing emphasizes vividness and liveliness. Traditionally, case writing follows a relatively well-established pattern, but during the compilation process of this book, the authors did not adhere to these patterns. Instead, they strived to enhance the readability of each case, employing a lively narrative approach to handle each one. We believe you will never find the cases boring while studying them.