Maximize marketing

Author: Thomas L. Collins
Publisher:
Publish Date: 2003-01-01
Features: There are three reasons to explain the value of this book: First, its own "marketing" has been extremely successful, with 250,000 copies published and translated into multiple languages; Second, the author's theoretical expertise is recognized by peers. Third, and most importantly, the global marketing company they founded, Lepage-Collins Worldwide, has now become the most renowned marketing company globally, with annual revenues exceeding $2.5 billion. The book covers the current issues and challenges in the market, the essence of maximizing marketing methods, maximizing the accuracy of target selection, maximizing media search effectiveness, maximizing the measurability of advertising, maximizing promotional performance, and maximizing the effort of potential customer acquisition.