Carrefour Supermarket Guide

Author: Chen Guang
Publisher:
Publish Date: 2004-06-01
Features: This book, spanning over 200,000 words, introduces readers to the opening, development, and growth of this multinational supermarket enterprise, as well as its global expansion process. It focuses on showcasing and analyzing the company's unique management methods in areas such as site selection, business philosophy, marketing strategies, product management, logistics management, and competition response. Carrefour is the earliest and most powerful supermarket enterprise. It combines the multi-variety centralized sales of department stores with the self-service model, giving rise to the distinctive "Carrefour atmosphere" and gradually becoming an industry model in retail. Moreover, what Carrefour is most praised for is its highly successful overseas expansion and strategy. It is recognized as a leading supermarket operator, and through its unique management principles, it has built a supermarket empire that is admired by the world.