The Simple Principles of Management

Author: Qiu Qingjian
Publisher:
Publish Date: 2004-05-01
Features: This book is simpler than any other management book, so simple that you'll find very little pure theory. What you'll see are only some interesting stories and common management examples. Many of these stories are the author's original creations, while others are collected from daily conversations—belonging to some of the most widely circulated stories. The management examples come from the management practices of numerous companies around the world over the past 100 years. This book is divided into four parts: Corporate Strategy, Human Resources, Marketing, and Basic Management, including 60 simple management principles that the author has gained from five years of consulting practice since 1999. Instead of struggling through a thick management book, why not read about simple management principles? We hope this book can inject vitality into corporate management and help with your work. This book is simpler than any other management book, so simple that you'll find very little pure theory. What you'll see are only some interesting stories and common management examples. These stories, many of which are the author's original creations, are collected from daily conversations—belonging to some of the most widely circulated stories. The management examples come from the management practices of numerous companies around the world over the past 100 years. This book is divided into four parts: Corporate Strategy, Human Resources, Marketing, and Basic Management, including 60 simple management principles that the author has gained from five years of consulting practice since 1999. Instead of struggling through a thick management book, why not read about simple management principles? We hope this book can inject vitality into corporate management and help with your work.