A Lifetime Plan: How to Effectively Set Goals and Make Plans

Author: GARY BRAND
Publisher:
Publish Date: 2002-04-01
Features: The brand book of personal career planning in the United States! With millions of copies sold worldwide, it has remained a bestseller for over twenty years. The American Toastmasters Association has recommended this book as an “simple and efficient method for personal career planning.” In this dynamic book, you will have the opportunity to discover the secret to success. The author, GARY BRAND, single-handedly built one of the largest insurance sales organizations in the United States—United Financial Group—in just five years, earning him the title of a legendary figure in the U.S. insurance industry. This book documents BRAND’s methods and experiences in achieving success. This person who has truly accomplished everything in the world will tell you: as long as you set goals and make plans effectively, you too can achieve success. There are three distinct features that have made A Life Plan highly praised and a long-term bestseller.
1. This book not only teaches the skills of goal setting and planning but also introduces the concept that success is a state of balance. The author has infused three unique elements into his definition of success:
- Direction — Keep your focus on the valuable things in life.
- Balance — Maintain the right proportions and positions in all aspects of your life. Happiness arises from the balance between all things.
- Belief — Without belief, one cannot achieve success. The author’s concept of “balance” has constructively contributed to the modern movement in the United States to return to traditional values.
2. The goal-setting and planning methods are detailed, specific, and highly actionable. Since the author is someone who has “accomplished everything” (as stated by the Vice President of Lincoln National Insurance Company), he has firsthand experience with the doubts, fears, weaknesses, and lack of confidence of readers. Therefore, the methods he designed are human-centric and practical.
3. The fundamental reason why this book has been highly regarded by readers for a long time lies in the success principles the author elaborates on. These principles are not invented by the author but discovered by him behind the workings of all things in the universe. The author believes that while methods and techniques for success may change, the principles of success remain constant. Those who truly succeed are those who discover and follow the universal principles of success that have existed since the dawn of humanity. It is precisely this inquiry into the laws of nature that gives the book depth and allows it to withstand the test of time.