Chain Store Management Basics

Author: Zhou Yong, Editor-in-Chief
Publisher:
Publish Date: 2004-03-01
Features: This book systematically introduces a series of fundamental management knowledge that chain store managers are required to understand, familiarize with, and master. It also covers general applicable principles, professional terms, business processes, product structures, product labeling requirements, food hygiene regulations, service standards, logistics distribution systems, management information system functions, and operational performance evaluation in the management of supermarkets, big-box stores, and convenience stores. The book is co-authored by professional managers from three supermarket companies in Shanghai—Agricultural and Industrial Commercial, Wahaha, and Hualian. The content is highly specific and practical, making it suitable for students from colleges and universities who have aspirations to work in chain enterprises, as well as for training chain store managers in these companies.