Author: Huang Shengmin
Publisher:
Publish Date: 2001-04-01
Features: This book carefully selects 22 papers and speeches from the Chinese Advertising Century Forum jointly organized by Beijing Broadcasting University and Shixin University in 1999. It is divided into four topics: Research on the Chinese Advertising Industry, Research on the Development of the Chinese Advertising Industry, Research on Media Management and Industrialization, and Research on Advertising Culture and Creation. It reviews history, explores the future, and paints the blueprint for the Chinese Advertising Century.
Marketing, Communication, Advertising: New Perspectives
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