Spread statistics

Author: Ke Huixin Sun Jianghua Zhu Jianhua
Publisher:
Publish Date: 2003-01-01
Features: This book systematically introduces statistical concepts and methods in the process of communication research. Following the communication research process from research design, data collection, to data analysis, the authors introduce fundamental and advanced statistical knowledge that may be used in each stage in a step-by-step manner. At the end of the book, 12 actual cases of communication research are compiled, covering prominent themes in communication research and demonstrating how researchers utilize statistical tools to support their theoretical or empirical research. Additionally, the book includes numerous examples either quoted or developed to help readers understand and improve their problem-solving skills. The book is rich in content, clear in concepts, and presents material in an accessible manner, avoiding overly complex formulas.