Corporate Marketing Management Training Outline and Forms

Author: Cheng Hui
Publisher:
Publish Date: 2004-05-01
Features: This is a highly professional training guide book that combines marketing theory with practical marketing practices in enterprises. During the writing process of this book, the author has consistently adhered to the guiding principle of integrating it with Chinese enterprise training. This book can not only guide Chinese enterprise training but also provide theoretical and practical guidance for marketing professionals in enterprises. The book uses key points instead of detailed content, enabling readers to grasp the essence of marketing in a short time while leaving ample space for thinking, inspiration, and content integration. Different key points represent important issues or challenges currently facing or needing to be resolved in the Chinese enterprise industry. These key points were formed through the author's interactions with Qiyu, market research, and the latest enterprise training materials from Europe and America, reflecting the needs of the Chinese enterprise industry. The content includes: analyzing the market environment, understanding consumers, determining market objectives, market research methods, establishing market strategy, determining market distribution strategy, marketing control and planning, international marketing, analysis of hot marketing issues, enterprise market analysis and decision-making tables, etc.
Target Audience: Marketing managers, marketing planning personnel, marketing professionals, trainers, and students majoring in marketing.