101 Marketing Fables That Have Influenced the World

Author: Chen Shukei
Publisher:
Publish Date: 2004-06-01
Features: For many years, marketing fables and stories have been popular in organizations around the world. Managers have gained insights into marketing from them, changing the fate of their organizations; marketers have used them to add joy and inspiration to their careers, altering their own destinies. This book collects the most famous 101 fables, which are the essence of marketing fables. Simple in language yet profound in meaning, they are indispensable marketing secrets for all marketing companies and individuals. Is there a perfect and practical marketing strategy? Of course, and the answer lies in the subtle details often overlooked. Typically, profound marketing wisdom is hidden in small fables and stories. For years, such marketing fables and stories have been popular in organizations around the world. Managers have gained marketing insights from them, changing the fate of their organizations; marketers have used them to add joy and inspiration to their careers, altering their own destinies. This book collects and compiles the most famous 101 marketing fables in the world. They are the essence of marketing fables, simple in language yet profound in meaning. These marketing fables are applicable to all types of companies and enterprises, and each method can be used independently. By applying the methods in this book, you will find it easy to satisfy and exceed customer expectations, and thereby bring you business opportunities and prosperity.