How to operate and manage regional markets

Author: Yang Zhiqi
Publisher:
Publish Date: 2004-05-01
Features: "10,000 Problems Every Professional Manager Should Know How to Solve" series selects the most common management issues encountered in the daily work of professional managers. It draws on and absorbs new management concepts and methods from multinational companies, providing in-depth and specific analyses and solutions in a standardized, step-by-step, and humanized manner. The series offers a systematic operational guide for standardizing and internationalizing corporate management in China, while also providing managers with a convenient and practical learning solution to enhance their professionalism. The content of the series covers eight major categories: general skills, leadership development, human resources, marketing, finance, production, logistics, and comprehensive management, with the first batch introducing 100 topics. The authors of the series include senior management personnel from multinational companies as well as renowned professors from famous management colleges in China. The operation and management of regional markets is a topic that is "a small bird with all the organs of a big bird," involving all aspects of market operation and management. By "dissecting the small bird," you can gain a relatively comprehensive understanding of the knowledge related to regional market operation and management. This book systematically teaches professional managers methods and techniques to improve their regional market operation and management capabilities, aiming to help managers quickly enhance their operational skills in regional markets. The entire book uses simple and clear language to concisely explain each skill point, enabling readers to quickly grasp the thinking process and methods for solving problems. Additionally, it uses numerous case studies to help managers understand the essence of each method and, through practical exercises, reinforces learning outcomes to achieve the goal of combining learning and practice. This book can help managers solve practical challenges in tools, drawing on the "nutrients" from the successes and failures of others to benefit themselves.