Research on the Survival and Development Models of China's Advertising Industry: Excerpts from the 2003 National Advertising Academic Conference Proceedings

Author: Academic Committee of China Advertising Association
Publisher:
Publish Date: 2004-04-01
Features: This paper collection is divided into six parts, including "Advertising Media Research," "Industry Ecosystem Model Exploration," "Brand and Marketing Research," and "Advertising Education and Human Resources," and includes more than 40 papers.