Author: Fang Qing
Publisher:
Publish Date: 2004-04-01
Features: Media Management Series. Fang Qing, Ph.D. in Management. Currently serves as Director of the Department of Publishing Science, Professor, and Doctoral Supervisor at Wuhan University, and a Full-time Researcher at the Wuhan University Media Development Research Center. Research fields include marketing management of publications and scientific information communication. Has led two National Social Science Fund projects and undertaken five provincial and ministerial-level research projects. Published 7 books (including co-authored) such as Book Marketing and Book Market Information Science, and published more than 60 academic papers.
Book Marketing Management
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