How to improve customer satisfaction

Author: Tetsuo Takeda
Publisher:
Publish Date: 2004-05-01
Features: Enhancing customer satisfaction has become a trend today. In reality, ensuring customer satisfaction is fundamentally a basic requirement of business, not something that should be considered a trend. Trends are fleeting, and once they fade, people's attention shifts to other things. However, providing services or ensuring customer satisfaction should not be neglected just because a trend disappears. Whether it's a business, a government agency, or an individual store, all must put in relentless effort to satisfy customers or deliver certain services. What is the fundamental meaning of service? How can all customers be satisfied? This book explores these questions, comprehensively addressing the topic of "enhancing customer satisfaction," which all businesses must confront, and introduces methods and concrete steps for advancing CS through numerous classic case studies. At the end of the book, the author dedicates a special chapter to help readers test the key points of CS advancement, ensuring they truly master the CS principles.